Twitter has taken the world by storm over the past several years, and by going public recently, the company is going to begin to see an enormous increase in profit. The concept of Twitter is quite basic and most people would be shocked to find that it was actually a “side project in a floundering start-up firm” (Goel). The company is “deceptively simple,” but it is tailored towards the desires of today’s culture.
Society today is obsessed with social media and being able to share their lives online; by allowing for short post or “Tweets,” people everywhere are able to post their thoughts within seconds. The company ingeniously aligned their product for what people really wanted in social media. The fact that Twitter was in fact a side-project only re-enforces the importance of intrinsic motivation over external motivation. The people working on this side project were most likely highly devoted and passionate about their idea and the results speak for themselves. Twitter actually characterized itself as a company “shaped by the people, for the people” (Goel).
By aligning the goals of the company with the desires of the consumers, Twitter has become a multibillion dollar company. Twitter is expected to reach around $1 billion dollars in sales next year, making the company worth around $12 billion.
What other companies do you think have ingeniously aligned themselves with their consumers?