I was browsing the Internet this week on a website called Imgur, where users post images and captions and people can vote and comment on them. I happened upon a very funny post with the caption “Marketing 101” and a screen capture of Kate Upton riding a horse from the Game of War advertisement that has been inundating people recently. If you haven’t seen the ad, it basically depicts a very big-breasted, attractive Kate Upton riding horses and walking around talking to soldiers about war. It was a funny picture, obviously poking fun at the fact that the marketing employees for Game of War were using Kate Upton and her boobs to sell the game to men.
As I began to scroll down to the comments I saw an intriguing argument develop. One person comments, “this is exploiting women”. Another replies, “I don’t understand how people see this as exploiting women, it is 100% exploiting men”. One funny guy replies, “It’s exploiting women sexually to exploit men financially. Everyone’s exploited!” And finally, the commenter that got me thinking about IMT replied, “Can we stop using the word exploited when people freely agree to do this commercial and to buy this game?” I thought this was very applicable to IMT’s principle that everyone has choice and nobody can “make” anyone do anything.
Ultimately, each person chooses and is responsible for his or her own actions. In today’s culture, people are becoming less and less responsible for their actions. Most people blame their problems on others, including the government, the rich, the poor, their boss, the religious, etc. The common loose use of the word “exploit” shows just how unaccountable our world has become. Exploit used to be more associated with abuse, oppression, and mistreatment. Now people say they are being exploited when they give in to boobs telling them to buy a game.
People always have a choice of what to do. No matter what somebody’s conditions, they have the ability to change their environment and better their situation. Therefor, if somebody feels underpaid, overworked, or coerced, he shouldn’t complain about being exploited but rather he should escape his situation and change his environment. Ultimately individuals will be better off if they accept accountability and realize that they are the only people who make decisions in their life.
The picture can be seen at the link below. It’s a little NSFW: