During the 2014 All-Star game, the media requested LeBron list his own Mount Rushmore of all-time NBA league greats. In his list he did not mention any of his peers, or even the greatest champion who ever played the game, Bill Russell. He mentioned that he would achieve the top 4 spot of greatest who ever played the game. Russell, who just turned 80, was asked by reporters what he thought of LeBron’s greatest of all-time list. Russell modestly thanked LeBron for leaving him off the list, and reminded him basketball is not an individual sport; it is a team sport. He went on to mention his basketball career accomplishments: 2 high school state championships, 2 NCAA championships, and 11 NBA championships.
When something is dominant, it is transparent and clear for everyone to see. When it is dominant, there is no need for interpretation, decisions are not in use, verbal communication is minimal, and numbers become the most predominant form for communication. When LeBron mentioned he will be the top 4 greatest of all time, which is not dominant. It requires too much information, decision making, and expert analyses to project what could or could not be in the future. When Bill Russell says he is the greatest, minimal communication was utilized and the number of his championship rings made no room for darkness, because the light reflecting off of them was too bright.