In 1997, Steve Jobs returned to Apple after a 12-year absence. The company he had co-founded was running out of cash and close to bankruptcy. Jobs held a staff meeting and explained the role passion would play in revitalizing the brand:

“Apple is not about making boxes for people to get their jobs done, although we do that well. Apple is about something more. Its core value is that we believe that people with passion can change the world for the better.”

The simple phrase — “people with passion can change the world” — holds the secret to entrepreneurial success. Nearly a decade later, in 2005, Jobs returned to the theme in his famous commencement speech at Stanford University.

“You’ve got to find what you love,” Jobs said. “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”


IMT tells us that if you love what you do, it is easy for you to do it, and if you’re passionate about it; you will be successful. This is very true if you take the example of Steve Jobs and how passionate he was about changing the world and how Apple can make tools to unleash people’s creativity. “For example, Jobs wasn’t passionate about computer hardware. He was passionate about building tools that would help people unleash their personal creativity”. IMT tells us if you try to control and influence employees, you’re going to have miscommunication, less production, and eventually that could lead to your business losing money and going bankrupt.

An example I have in my work experience of how if someone does what they love, it comes simple to them, and are passionate about it, they can be successful. I had just interviewed candidates for an equipment operator position, the interview panel and myself were discussing of which candidate we should make an offer to. The other two interview panel members wanted to offer it to an internal candidate because he was a good worker, always showed up on time, and he was well-liked. I had worked with this person before and all those statements were true of that candidate but he was really good at what he was currently doing.

I found out that the only reason he was interviewing for the equipment operator position was because he needed an increase in pay, but he really didn’t want that position he just wanted the increase in pay. I took the decision from the interview panel and explained to my supervisor that we should just give him a raise for what he currently does because he is really good at what he does (he is a really good craftsman/builder) and that he would not be a good fit for the operator position. I also told my supervisor that the company would benefit from him staying at his current position with giving him an hourly raise increase instead of giving him the equipment operator position and have to train him on the new duties that he will not be skilled at performing.

It took my supervisor a couple of days to think about it, he decided it was a good idea to leave that employee at his current position and give him the raise he would have gotten if he would have taken the equipment operator position. It all worked out for the employee because he loves what he does, he is good at it, and he is passionate about it.

Leave a comment

Your email address will not be published. Required fields are marked *

Protected by WP Anti Spam