CVS is planning on losing billions of dollars in revenue by no longer selling cigarettes. When you look at the demographics of America, two thirds “view smoking as either an extremely or a very serious problem for society.” The decision to halt sales by the CEO might not have been easy, but with a father who smoked and died young from cancer, his personal feelings on the matter may have helped contribute to his decision.
However, this decision may do little to improve the health outcomes of most Americans and may end up putting CVS out of business if the competition simply picks up many of their customers. It seems like often times, when big organizations try to go against the grain, such as with prohibition or toppling Saddham Hussein, the outcomes are not as favorable as expected. Time will tell whether this decision will help create a positive outcome in CVS or America.